All Canadian start-ups and private high-growth companies are encouraged to support The Upside Foundation.
The process is very simple. To get started, just fill out our online pledge form on our website and we will be in touch. No lawyers or accountants are required for the first step as you are simply pledging the options. The aim is to keep the process as simple as possible. However, options and grants require a legal process, so the Foundation has created customized forms for this purpose. Once the pledge form is received you will receive detailed instructions on how to contribute from an ESOP (employee stock ownership plan) and / or a sample legal form that can be used to complete the process.
For more information on the legal donation process, please review our Resources section (under the Insights tab).
The number of options varies with every company, but it is typically around 1% of the outstanding shares (generally 0.5% – 1.0%). While no minimum number of options is officially required, in order to make a significant impact upon a liquidity event, we request that you grant stock options sufficient to make a difference and share the upside.
Yes. The Upside Foundation is intended for small and growing companies . As an emerging company, this is a very effective tool that can be used to leverage their community involvement and participate in something bigger. There is no cash impact on the donor companies as a result of the pledge.
While companies will not be required to make additional contributions, several companies working with our global partners a have in fact generously done so in order to minimize the Foundations’ dilution following subsequent financing rounds.
These stock options will be worthless and will not be exercised. However, as an entrepreneur, you will have hopefully participated in numerous Upside Foundation events, met with like-minded entrepreneurs and venture capitalists and also had your company logo and business description included on our website as a proud donor. We hope you will consider making a grant from your next, more successful, venture as well.
For a list of our member companies to date who have shared their upside, please see our List of Members on our website. In addition to member companies, the Upside Foundation is supported by a committed group of Founders, Board Members and Advisors who are all volunteering their time, in addition to one full-time Foundation Manager. Many prominent Canadian investors, incubators and community organizations have demonstrated their support for the Upside Foundation- please see our List of Community Partners on our website. The Upside Foundation has secured various firms and individuals to provide pro-bono services. Legal advice is provided by Bennett Jones and accounting advice by KPMG. Website design and hosting are supplied by Lucid Web Group, while the initial website design was developed by MarketingWise and naming was supplied by Trajectory. All supporters share a strong conviction in the Upside Foundation’s business model.
The Upside Foundation wants the charity allocation to be very meaningful to the startup. Once a liquidity event is imminent, (i.e., the donor company is about to be acquired or go public), we will check with you to see if there is a specific area of focus you would like to direct the proceeds. Our goal is to tie the giving back to the community we are building that is relevant to tech entrepreneurs, and therefore we typically focus on three causes: poverty, education and technology. We will then suggest the most impactful charities within the chosen focus area based on external research. You can then choose to direct the donation to one or more of the charities we identify or of your own choosing, provided it meets Foundation Board approval. Any charity suggested by a donor must pass the Foundation’s due diligence process which includes, but is not limited to, the charity being Canadian, in good standing with the Canada Revenue Agency and unaffiliated.