Financial Post: partners with Communitech to bolster Canadian startup community - Upside Foundation of Canada

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Financial Post: partners with Communitech to bolster Canadian startup community
May 20, 2015

financial post May 14 2015 photo

May 14, 2015 by Lynn Greiner

Thursday at Salesforce World Tour in Toronto, Inc. announced a series of initiatives to assist the Canadian startup community, including a partnership withCommunitech, an industry-led innovation centre that supports, fosters and celebrates a community of nearly 1,000 tech companies.

Salesforce is partnering with Communitech to support Communitech’s Rev program, which is a first of its kind sales accelerator that enables high-potential startups to scale revenue growth quickly. Salesforce will provide training, mentorship and resources to Rev companies, and will also work closely with Communitech to support the growth of the broader local startup ecosystem.

“Salesforce is an ideal partner for Communitech and the Rev program,” said Iain Klugman, CEO, Communitech. “With their industry leading technology and expertise, Salesforce can provide the mentorship, training and resources that will help our companies scale quickly.”

In addition, the company announced the Canadian launch of Salesforce for Startups. It will give technology entrepreneurs the resources needed to successfully build and grow their businesses, including technology, and connections with experts who can assist them.

The three core elements of the program are:

  • Build: As part of the program, startups will have access to the Salesforce1 Platform, enabling them to quickly build any kind of app at scale.
  • Grow: Salesforce for Startups provides access to curated content and tools to help startups delight customers and grow.
  • Give Back: Startups are encouraged to integrate philanthropy into the fabric of their company from the very beginning.

“We’re thrilled to join forces with the Canadian tech startup ecosystem to accelerate innovation,” Ludovic Ulrich, director of startup relations at Salesforce, said in a statement. “The tech startup sector is a critical part of the Canadian economy and we’re proud to provide the technology, tools and expertise entrepreneurs need to take their businesses into the future.”

To assist with the third element, Give Back, Salesforce for Startups is working withPledge 1%, a movement it co-founded with Atlassian and EFCO. Pledge 1% encourages startups to pledge one per cent of equity, product and/or employee time to their communities. It is entirely funded by its co-founders, so all pledges go to causes designated by pledging companies. With the help of Canadian non-profit Upside Foundation, over 30 companies, including Candid, Organimi, Switch Video, Empty Cubicle, Funnelcake, Hubba, MeetVibe, and Mindstack, have already made the commitment.

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