We enable startups to give back by donating equity to charity. Supported by leading investors, influencers, and entrepreneurs, the process is simple: donate options and when you have a liquidity event, those options convert to cash for the charities you support. Being part of our community is good for you as a founder and good for your company. Take the first step by pledging today or click here to book a meeting to learn more.
150x150: Turn Equity into Charity is our campaign to grow our membership to 150 companies as we celebrate Canada’s 150th Birthday. A challenge to Canadian startups to join the movement and donate equity to charity. An opportunity for the Canadian startup community to make a statement about who we are, what we stand for, and the role we see for ourselves in Canada's future.
Pledge 1% is a global movement spearheaded by the Salesforce Foundation and others to inspire companies around the world to embed a social mission at an early stage. The Upside Foundation provides the legal and accounting platform, along with an active forum for connection, for Canadian startups to donate equity. Click here to learn more.
We are proud of the Canadian companies that have become members by Sharing their Upside.
The Upside Foundation is a charity. The money that we raise from member companies goes directly to support Canadian charities.
Therefore, we rely on the generosity of our suppliers who have contributed all of their expertise, services and products pro bono.
The Upside Foundation offers an exciting opportunity for Canadian
startups, together with the entire tech industry in Canada, to rally
together in support of our community and those in need.
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