To celebrate Giving Tuesday on November 29, we invited the Canadian startup community to #CelebrateTheUpside! Startups and individuals posted photos telling us how they give back and what causes they support. 4 winners were selected and 5 charities were supported! Learn more here.


‘Share the Upside’ and support your community

The Upside Foundation is Canada's startup charity. We enable startups to give back by donating equity to charities. Supported by leading investors, influencers, and entrepreneurs, the process is simple: donate options and when you have a liquidity event, those options convert to cash for the charities you support.

Reap the benefits of being a company that cares

Embedding a social mission into your company supports the growth and success of your startup through increased employee engagement, customer loyalty, and by differentiating your brand. Being a member of the Upside Foundation means that you are part of an exclusive group of founders and industry leaders, who are committed to doing good while building a successful business. Click here to learn more.

Canadian Partner of the Pledge 1% Movement

Pledge 1% is a global movement spearheaded by the Salesforce Foundation and others to inspire companies around the world to embed a social mission at an early stage. The Upside Foundation provides the legal and accounting platform, along with an active forum for connection, for Canadian startups to donate equity. Click here to learn more.

About Us

The Upside Foundation offers an exciting opportunity for Canadian
startups, together with the entire tech industry in Canada, to rally
together in support of our community and those in need.

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